As a college student, that motto is ingrained into my mind. With the exception of an occasional weekend trip (or iPod), I live on a pretty slim budget. And I think its safe to say that this mentality holds true for most of the college-age population.
In this month’s “Inc.” magazine, there is an article titled, “How to Start a Business For (Almost) Nothing.” Now, as one who enjoy’s seeing a price tag that is next to nothing, I read further. The article went on to list seven ways in which small business owners had cut cost and produced results by adopting some practical methods in their businesses. The one that caught my eye was number 5: “Use cheap web tools.”
The premise of the short section is just because something is cheap, or even free, that doesn’t mean it is less beneficial or not as good of quality. Over the last month or so, I have learned to use cheap web tools such as Skype, Audacity and free blog space among others. The most important way these cheap tools have benefitted me, is the practice I have received from them without having to fork out a ton of money. This practice is priceless to someone looking to start a web site and maybe even business online in the near future, no matter their age.
Ever since we began to experiment in the world of podcasts, and eventually create our own, in my Style and Design class, I have been hooked. I now subscribe to several pod and vlodcasts and have been quickly spreading the word to my friends and classmates.
My eagerness about the subject is important to note, because several weeks ago Lee Hopkins raised the question about podcasting lectures for students. To this I responded no I did not like the idea, and stated the importance of going to class, developing social as well as time management skills. I have become slightly less adamate in the last few weeks.
This summer, I am taking a freshman level class during a five-week mini-term, and I will admit, my recollection of freshman classes isn’t the greatest, this is in part what led me to my previous stance. But, I have come to find that podcasting lectures in some lower-level classes isn’t a horrible idea. In a class of several hundred people, one is forced to develop few of those qualities that I used to defend my argument. Further, in classes that size, I am finding that most of the material is broad and incorporates little class participation. I am reminded that most of my instructors in large classes would probably feel comfortable with only a microphone in front of them anyway.
For these reasons, I would suggest that podcasting lectures for classes in this specific category, would be worth at least a trial run.Â
Yet another example of why I would give just about anything to be a freshman again.
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Sports-wear giant, Nike, has created a new advertising campaign exclusively for this summer’s World Cup.
The ads feature soccer superstar’s such as Great Britain’s Wayne Rooney, accompanied by the theme of “heart.” Brazil’s Ronaldhino and “joy,” and finally what can be called the world’s most popular team, Brazil, and the theme of “team.” The finale of the series of ads is one dedicated to another Brazilian soccer star, Ronaldo, who some have criticized as fallen out of his prime and is no longer the star he used to be. This ad has no inspiring words or any other simple, but great themes commonly found in Nike ads. Only, the phrase “Here’s Ronaldo ladies and gentlemen, stay tuned for more.”
This raises a question in my mind: Ronaldo is sponsored, and paid millions of dollars by Nike. Is it their responsibillity to clearly and equally promote Ronaldo, who is a client of Nike, that doesnt have the popular favor he used? Nor the favor of its other clients? Or does the burden of performance and responsibility to gain that favor fall on Ronaldo?
What, if any, is the proper way for PR practicioners to prioritze and then justify their seemingly unequal treatment of clients? Does Nike say all it needs to, by asking the world to “stay tuned for more?”
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